After having critique on the current state of my video, I re-thought where I was at for a new approach. After getting suggestions to have more interactive elements, I thought of a music video that had interesting graphics for a stop motion type of feel. Where Are U Now, produced by Skrillex and Diplo, features video stills printed out and then drawn on top of.
My general style is more of a hand drawn type of touch and I took inspiration from that to move forward with new illustrative elements. Each of the girls in the campaign, would have different illustrations to match with their clip and create more of a visual element to bring the viewer through the video. These graphical elements can then be carried out through the various posters, online campaign sharing, and branding.